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I also shared the research I undertook in the last quarter of 2019 to position my global CustomerExperience consultancy in the marketplace. . CustomerExperience has matured. In 2002, when I started Beyond Philosophy, CustomerExperience was an area that was only forming.
We have had a significant increase in the number of organizations contacting us for help with their CustomerExperience program. In many cases the initial focus on CustomerExperience and new customermeasures, like Net Promoter, delivered some improvements but they have been short-lived.
We have had a significant increase in the number of organizations contacting us for help with their CustomerExperience program. In many cases the initial focus on CustomerExperience and new customermeasures, like Net Promoter, delivered some improvements but they have been short-lived.
His book Service Management: Strategy and Leadership in Service Business, Third edition (2002) gives us the greatest insight to his thought process regarding MOTs. The organization typically dictates the customer’s journey, and therefore, determines the time and effort required from customers. Thankfully, he wrote quite a lot.
His book Service Management: Strategy and Leadership in Service Business, Third edition (2002) gives us the greatest insight to his thought process regarding MOTs. The organization typically dictates the customer’s journey, and therefore, determines the time and effort required from customers. Thankfully, he wrote quite a lot.
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