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My concern is the focus on improving the Customer Experience is in danger of heading the same way as CustomerRelationshipManagement (CRM), into failure if it’s not careful. Customer Experience is a way of life, a cultural change, and a commitment needed from the heart as well as the head. It is not a slogan.
I started Beyond Philosophy 20 years ago when Customer Experience was the next big thing; the new concept that was going to change everything in business. The last big thing, CustomerRelationshipManagement (CRM), was old news. Now, in 2022, I see the next big thing: Customer Science.
Customersatisfaction is at the worst point it has been for 15 years. People want positive experiences, so it’s up to businesses that want them as customers to provide them. Back when I started Beyond Philosophy, Customer Experience was not a thing yet. Customers are not satisfied with business as usual today. .
I have seen it before with other influential business concepts, like Total Quality Management, Business Re-engineering, and CustomerRelationshipManagement (CRM). A recent guest on the podcast, David VanAmburg from the American CustomerSatisfaction Institute (ACSI), shared some surprising statistics.
Just as customersatisfaction surveys reveal gaps in happiness, the right customer experience software bridges them; It helps you meet customers where they are and deliver personalized support every step of the way. Pricing Calabrio offers custom pricing based on agent count and interaction volume.
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