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2002Customer Relationship ManagementReturn on Investment
Twenty years ago, at this time of the year, I started my global Customer Experience consultancy, Beyond Philosophy, and published my first book on the subject, Building Great Customer Experiences (Palgrave Macmillan, 2002). Back when I started Beyond Philosophy, Customer Experience was not a thing yet.
Ideally, the software should be able to work with your customerrelationshipmanagement (CRM) system. When you compare lead generation companies, you need to think about the price and the total cost of this marketing investment. . And how up-to-date it is with both its strategy and how it does it.
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