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NPS is a customer loyalty metric created by Fred Reicheld, Bain & Company and Satmetrix in 2003. Essentially, it identifies customers as being Promoters, Passives or Detractors of an organization, company or brand based on their likelihood to recommend it to others.
NPS is a customer loyalty metric created by Fred Reicheld, Bain & Company and Satmetrix in 2003. Essentially, it identifies customers as being Promoters, Passives, or Detractors of an organization, company, or brand based on their likelihood to recommend it to others. Click to find out how. Quantifies Invisibility.
Lumoa) The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. We Asked 30 CX Influencers if They Would Recommend the Net Promoter System by Anna Pogrebniak. NPS is used by the biggest companies and leaders in its industries: from Apple to Airbnb, from Amazon to Tesla.
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