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An indisputable key component of a customer experience strategy is the Voice of the Customer (VoC) program , also known as customervoice. It captures, analyzes and reports on all customer feedback—expectations, likes, and dislikes—associated with your company. Net Promoter Score (NPS).
According to The State of the Customer Experience survey that we did earlier in 2018, all companies track customer experience using one or several of the 6 world-wide recognised KPIs: Net Promoter Score (NPS), Customer Satisfaction (CSAT), Churn rate, Retention rate, Customer Lifetime Value (CLV) or CustomerEffortScore (CES).
The Net Promoter Score, or NPS®, enables organizations to get a clear vision of the health of their customers’ loyalty. Knowing your Net Promoter Score offers a variety of benefits that can prove extremely valuable for your business, including: the segmentation between Promoters, Passives and Detractors.
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