Net Promoter Score® 101: The Complete Guide
Lumoa
APRIL 3, 2018
The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. That time, customer experience management was still unknown to the most of the business doers. The online interaction might cost you 10 cents and a call might cost you 12 dollars (in the US). The question is, how can you measure it?
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