Net Promoter Score® 101: The Complete Guide
Lumoa
APRIL 3, 2018
The question is, how can you measure it? The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. That time, customer experience management was still unknown to the most of the business doers. Do you want to measure the overall experience? The Net Promoter: what is it?
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