Beyond Philosophy

MARCH 4, 2019

The latest developments in this field are changing the way we can measure authentic customer emotions in real time. We discussed how technology and facial recognition are changing how to measure authentic customer emotions in real time on our latest podcast. So, What Do We Mean by Authentic Emotion Measurement?

2005 102

2005 Measurement Consulting Technology 102

CX Journey

JANUARY 2, 2019

How Do You Measure #CX Success? This is an ongoing conversation: What does customer experience transformation success look like? How do we measure it? First, it's important to recognize that there are three different audiences of this transformation: employees, customers, and the business. How do we show ROI?

2018 37

2018 2005 2019 ROI 37

Horizon CX

OCTOBER 2, 2023

The Experience Gap is Alive and Kicking The experience gap (delivery gap, Bain & Company, 2005) is well known: 80% of CEOs say they deliver great experiences, whereas only 8% of customers agree. Success in training is measured by participation, not by a real increase in skills.

Net Promoter Score 52

Net Promoter Score 2005 Retail NPS 52

SuiteCX

FEBRUARY 22, 2017

I became acquainted with the concept of moments of truth (MOTs) in my process-improvement work in 2005. Then, the definition was any interaction in the process that includes the “paying customer.” The organization typically dictates the customer’s journey, and therefore, determines the time and effort required from customers.

Definition 45

Definition Touchpoint Airlines Interaction 45

SuiteCX

FEBRUARY 22, 2017

I became acquainted with the concept of moments of truth (MOTs) in my process-improvement work in 2005. Then, the definition was any interaction in the process that includes the “paying customer.” The organization typically dictates the customer’s journey, and therefore, determines the time and effort required from customers.

Definition 40

Definition Touchpoint Airlines Interaction 40