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Are you wondering whether to invest in the NetPromoterScore (NPS) to improve your customer experience? In this post, we’re only focusing on NetPromoterScore. NetPromoterScore – the customer loyalty metric. Is the NetPromoterScore too simple?
If you work in a big company with large number of customers (or users), you most probably receive a lot of feedback: people write about their experiences, complain about the things that do not work and tell about the things they love. Most companies collect feedback in some specific format, such as NetPromoterScore.
A leader in the consulting world for more than 20 years, Charles has a successful track record of reinventing companies, brands, and experiences through co-creation and collaboration with customers. Decoding a Viable Metric for Measuring Customer Loyalty in Travel. The Right Insight. by Christina Stahlkopf (C Space) Skift.
Customer experience metrics have penetrated most organizations. So, the chances of your business relying on these insights are quite probable. But it is not just about customer satisfaction surveys or getting to track the NetPromoterScore although both can be part of the overall equation.
Listening to your customers and understanding why they buy from you can produce some very counter-intuitive insights. This is table stakes for any customer experience management operation, but the struggle within the organization is where the real work is needed.
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