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Shep Hyken interviews Daniel Fallmann, founder of Mindbreeze , a tool that helps companies capture a holistic view of their customers’ data. They discuss how organizations can arm their frontline customerservice professionals with the technology that can help them offer better customerservice.
Customers want to get help fast, and if your company fails to provide it, you risk losing their business. It’s the way of the world, and companies must adapt accordingly by investing in technology to help their customerservice teams be proactive, not reactive. What problems has this customer had in the past?
Of course, we all have those particularly heinous stories of sub par service and indignant insults, but fair is fair, and perhaps some of those “fly off the handle” experiences could have been handled better; both by the customer and the service person. How is the customer treated? Please do not hang up.
Build what your customers are telling you they want. When Amazon launched Prime in 2005, it was an unproven concept that many thought would end in failure. After one Amazon customer had his PlayStation gaming console stolen from his front porch before getting home to bring it inside, he felt defeated.
The ecommerce giant is famous for the “ Amazon Effect ,” which describes the immense role that the company’s industry-leading customerservice has played in shaping customer expectations over the years. The main way Amazon has done – and continues to do – this is through its Prime membership service.
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