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Granted, there is a rewardsprogram, but my usual discount is $1.50, and I have to use it within a few weeks otherwise the offer expires. Incentives for new customers are commonly very aggressively marketed; more than “rewards&# or “discounts&# for current customers. I want to be recognized as special too.
Their rewardsprogram provides 2 points for every dollar spent at Nordstrom’s and provides for 1 point when I use the card elsewhere. Customer loyalty and the practical consumer Today’s economy shows that money defines customer loyalty. For every 2,000 points I accumulate, I receive a $20.
If it costs five times as much to find a new customer when you lose an old one, then rewardprograms are indeed worth every penny spent. Here are a few examples: Membership programs provides special incentives. So how do you go about having one? photo credit: Adam Jones, Ph.D.
He also is putting an end to continuous discounting which he claims has conditioned consumers to become perpetual bargain hunters. Still his ideas bode well for a tarnished customer service reputation when he prescribes to the basic rules of providing good service and delivering the merchandise customers want.
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