Forrester's Customer Insights

FEBRUARY 3, 2021

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

Consumers 59

Consumers 2007 Marketing 2020 59

Forrester

AUGUST 1, 2016

Since 2007, Forrester has helped consumer brands evaluate the experience they deliver to their customers with our Customer Experience Index (CX Index™). This methodology powerfully demonstrates to business-to-consumer (B2C) companies the link between CX and customer loyalty.

B2B 58

B2B 2007 Customer Experience B2C 58

Beyond Philosophy

APRIL 20, 2016

The “Net” in NEV refers to the net effect of those emotions for customer loyalty and retention. But what are these emotions?

Measurement 113

Measurement NPS Net Promoter Score 2007 113

West Monroe

MARCH 29, 2022

Apple, the prime example of a market maker, consistently creates products that consumers never imagined they needed. Having created immense loyalty among its customer and employee base, Apple is a force to be reckoned with. What is the main difference between market makers and market takers? Tangible value.

2001 98

2001 2007 Leadership Consulting 98

Service Untitled

MARCH 10, 2014

With happy customers comes repeat business, referrals, and of course loyalty; all adding to a customer oriented culture that ultimately places an organization as being more popular and valuable. Customers are involved in the development of services needed by asking clients and consumers what they find to be important.

2007 68

2007 2012 Call Center Culture 68

Currency Alliance

OCTOBER 27, 2017

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

BirdEye

NOVEMBER 28, 2023

Did you know that in the last twelve months, an impressive 73% of consumers searched online for local restaurants? For instance, if you leave a negative Google review from 2007 unanswered, your customers may perceive you as clueless or careless. This statistic shows that your customers are looking for you online.

Management 109

Management Social Media 2007 Reference 109

Service Untitled

DECEMBER 6, 2013

In a study titled “Amazon Can’t Do That” polling 1,500 consumers spanning the three generations of Millennial, Gen X, and Boomers research group, WD Partners concluded that shoppers still prefer feeling, walking around, and gathering with friends and families during the holiday shopping season.

2007 62

2007 Poor Customer Service Retail Social Media 62

BirdEye

APRIL 17, 2023

Another study indicates that 75% of organizations that sell directly to consumers will offer subscription services by 2023. This model offers convenience for the business and the consumer. For example, in 2007, the mean number of times people saw movies in the theater was 4.8 times per year. The average ticket cost was about $7.

Customer Retention 98

Customer Retention Consumers Sales Reference 98

ijgolding

MAY 20, 2015

The company was named ninth on Business Week’s top 25 companies customer service list in 2007. As a consumer I understand that and acknowledge that perfection is an unrealistic expectation. You guessed it – they did. You can read the full story of what happened here. Now the thing is – all companies get things wrong.

Net Promoter Score 97

Net Promoter Score 2007 2014 2015 97

Horizon CX

SEPTEMBER 30, 2013

Those who had poor CX performance lagged behind the index by almost 20% - Watermark Investment Consulting Consistency: In the UK, a £100 investment in the National Consumer Satisfaction Index fund in 2007 would have by June 2011 returned £159 whilst the same investment in the FTSE 100 would have returned just £94.

CEM 55

CEM Customer Experience 2007 2011 55

Retently

MARCH 23, 2023

In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback. There are two lessons here for businesses aiming to improve retention, increase customer satisfaction, and foster loyalty. appeared first on Retently.

Net Promoter Score 97

Net Promoter Score NPS Insurance Airlines 97

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). A little more context.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Second to None

FEBRUARY 28, 2019

Watermark Consulting’s 2019 Customer Experience ROI study examined the cumulative total stock return of the L eaders and L aggards in CX over the span of eleven years (Forrester Research’s CX Index from 2007-2015 & Temkin Group’s Experience Ratings from 2016-2018). They gathered consumer data from 10,000 respondents in the US.

ROI 54

ROI 2007 2018 2019 54

Beyond Philosophy

MARCH 3, 2016

No Loyalty (low relative attachment and low repeat purchase). These new dynamics meant that traditional thinking about customer satisfaction, and even loyalty, also needed to change. Twenty years ago, in their 1994 white paper entitled “Customer Loyalty:Toward an Integrated Conceptual Framework,” academics Alan S.

White Paper 60

White Paper 2007 Consulting Loyalty 60

Service Untitled

MARCH 3, 2014

Interesting enough however, even though brick and mortar stores suffered this past year from less foot traffic, customers were pleased with shorter waiting lines, more products in stock, and the personal service that brings consumers into a store. Is customer service more about loyalty or preventing frustration?

Customer Satisfaction 57

Customer Satisfaction Retail E Commerce E-support 57

CSM Magazine

FEBRUARY 7, 2023

We saw this in the last big recession spanning 2007-2009. Disgruntled customers, just like elephants, remembered how poorly they were treated and voiced their dissatisfaction by disregarding previous brand loyalty and swapping to a competitor. This is the best way to influence brand perception, win sales, and build longer-term loyalty.

Customer Experience 52

Customer Experience 2007 2009 Customer Service Strategies 52

Second to None

FEBRUARY 28, 2019

Watermark Consulting’s 2019 Customer Experience ROI study examined the cumulative total stock return of the L eaders and L aggards in CX over the span of eleven years (Forrester Research’s CX Index from 2007-2015 & Temkin Group’s Experience Ratings from 2016-2018). They gathered consumer data from 10,000 respondents in the US.

ROI 48

ROI 2007 2018 2019 48

Wootric

AUGUST 21, 2018

Consider the realities: as recently as even 2007 the modern smartphone didn’t exist, AI was still a science fiction notion, and the idea of self-driving cars wasn’t on the general public’s radar. Companies like Ancestry.com are using this technology to improve its product and boost customer loyalty.

Technology 58

Technology Customer Experience 2025 2007 58

Smith+co CX

MARCH 10, 2014

We do not claim this is an original thought (way back in 2007 Brian Solis wrote an article titled ‘Social Media is About Sociology Not Technology’ ) but the evidence is that executives continue to focus on the technology rather than the experience. We are of the view that the experience should drive the technology – not the other way around.

Multi-Channel 59

Multi-Channel Customer Experience 2014 Social Media 59

CSM Magazine

JUNE 14, 2019

First trialled in 2007 with a £10 maximum spend limit, its true introduction to the mainstream was only around five or six years ago, although it feels much longer. The arrival of the ATM machine in the late sixties brought a significant shift in expectation for the average British consumer. From novelty to expectation.

Customer Service 40

Customer Service 2007 Hospitality Retail 40

SurveySensum

JULY 14, 2020

He is an author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution and a creator of a customer service training program, Customer Focus , aiming to help clients build a customer service culture and loyalty mindset.

2020 132

2020 Customer Experience Magazine Consulting 132

CSM Magazine

DECEMBER 12, 2019

trillion spent in 2007. We all know that today’s consumers often have an overwhelming choice, so even with the best forecasting and planning for your CX, change will inevitably happen. consumers felt critical customer service issues could have been avoided if companies had contacted them earlier. since last year.

Customer Experience 52

Customer Experience 2007 2009 Average Handle Time 52

Comm100

OCTOBER 17, 2017

If a brand does end up actually responding, it’s usually after letting the user hang for an average of 10 hours , even though most consumers consider under 4 hours reasonable. 71% of consumers who experience positive social media customer service are likely to recommend the brand to others, compared with just 19% of those who do not.

Social Media 71

Social Media Customer Service Download Customer Care 71

ijgolding

MARCH 7, 2016

We the UK consumer can choose to take our business elsewhere. In 2008, Woolworths left a huge hole in high streets all over Britain – it had completely failed to remain relevant to the consumer and ceased to be a viable business. The catastrophe here is that it is the NPower employee who has to suffer the consequences.

2015 64

2015 Financial Retail Social Media 64

Comm100

NOVEMBER 13, 2022

One survey found that 90% of consumers now rate an immediate response as either “important” or “very important” when they need a customer service question answered. . A key benefit of chatbots is their ability to automate the repetitive but time-consuming work, allowing agents to focus on more complex or valuable tasks.

Customer Service 97

Customer Service Omnichannel Social Media 2021 97

SurveySensum

SEPTEMBER 8, 2023

They found that on average, a consumer is valued at $210 to Dell. To understand this difference better, the 2023 Satmetrix Net Promoter Benchmarks report (for US consumers) provides detailed information on the NPS score of 192 brands in 23 industry sectors, covering 63,939 respondents. times more likely to buy again, 5.6

NPS 52

NPS ROI Social Media Banking 52

Beyond Philosophy

APRIL 20, 2016

The “Net” in NEV refers to the net effect of those emotions for customer loyalty and retention. But what are these emotions?

Measurement 60

Measurement NPS Net Promoter Score 2007 60

West Monroe

MARCH 29, 2022

Apple, the prime example of a market maker, consistently creates products that consumers never imagined they needed. Having created immense loyalty among its customer and employee base, Apple is a force to be reckoned with. What is the main difference between market makers and market takers? Tangible value.

2001 52

2001 2007 Leadership Consulting 52

West Monroe

MARCH 29, 2022

Apple, the prime example of a market maker, consistently creates products that consumers never imagined they needed. Having created immense loyalty among its customer and employee base, Apple is a force to be reckoned with. What is the main difference between market makers and market takers? Tangible value.

2001 52

2001 2007 Leadership Consulting 52

2020 Research

OCTOBER 18, 2022

Schlesinger Group recently presented a webinar on the topic of consumer-packaged goods counter trends for a recession. The webinar was hosted by: Stan Sthanunathan – Retired Executive VP of Consumer and Market Insights at Unilever. Consumer packaged goods companies express concerns over imminent recession and economic downturn.

Social Media 52

Social Media Consumers Webinar Financial 52

Service Untitled

MARCH 15, 2010

In 2009, JD Power & Associates, a global marketing information service which measures customer satisfaction based on millions of consumers annually, rated Jet Blue &# Highest in Customer Satisfaction&# among low-cost carriers in North America. Jet Blue serves 60 cities with 600 flights daily.

Blog 41

Blog Airlines 2009 2010 41

CX Workout - Ideas Blog

DECEMBER 22, 2020

Academic research has shown that evoking gratitude across customers or buyers leads to valuable behavioral outcomes such as positive word of mouth or recommendation (Soscia, 2007) and increased purchase intentions (Palmatier et al., 2015 further confirmed that gratitude fosters commitment and enhances loyalty. Eggert et al.,

2020 52

2020 NPS Financial 2004 52

Storyminers

JULY 6, 2020

She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences. Dennis is an innovative Customer Experience evangelist with a deep understanding of consumer engagement, digital media, and reporting analytics.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences. Dennis is an innovative Customer Experience evangelist with a deep understanding of consumer engagement, digital media, and reporting analytics.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Michel Falcon Experience

MARCH 17, 2023

When I was developing my career at 1-800-GOT-JUNK from the years 2007 to 2012, I was introduced to something called customer personality types. With the director style and the socializer, it’s pretty clear to understand what they need to be able to develop loyalty with the company. Make sure it works.” Of course it does.

Hospitality 60

Hospitality Customer Experience Banking Sports 60

Michel Falcon Experience

MARCH 12, 2019

In 2007, I was a young professional trying to really understand what I wanted to build my career off of; what was going to be my niche or my nitch? ” And it was super niche, 2007 nobody was really talking about it; shortly after, Zappos was the company that was really taking off, leveraging customer experience management.

Culture 12

Culture 2019 Engagement Net Promoter Score 12