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The Value of Customer Experience

Experience Investigators by 360Connext

Even during the recession years of 2007-2012, customer experience leaders averaged double-digit gain in stock performance , besting customer experience laggards by an impressive margin, according to The Watermark Consulting Customer Experience ROI Study.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” According to the study, “the cumulative return of a $100 investment in the ACSI fund from April 2000 to April 2012 was $490, a gain of 390 percent.

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Effective Tips for Powerful Insurance Social Media Marketing

ReviewTrackers

The lack of trust in insurance providers has remained above 50 percent since 2007. Have tracking systems in place so that you can measure the ROI of your efforts. That’s one of the biggest obstacles to doing social media marketing for insurance. According to an IBM survey , only 43 percent of consumers trust the insurance industry.

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Illustrating the ROI of CX

Second to None

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Tempkin Group’s ROI of Customer Experience, Aug 2018 Study [3]. Tempkin Group examined over 300 companies across 20 industries to illustrate the relationship between ROI and CX.

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Illustrating the ROI of CX

Second to None

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Tempkin Group’s ROI of Customer Experience, Aug 2018 Study [3]. Tempkin Group examined over 300 companies across 20 industries to illustrate the relationship between ROI and CX.

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Listen to the Voice in your Customer’s Head

Beyond Philosophy

Do emotions drive ROI? If the answer is yes, then which emotions drive most ROI? Back in 2007, I wrote a book called, “The DNA of Customer Experience: How emotions drive value” addressing the answer to this question in detail. We also learned Customers don’t always know there is a difference themselves.

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Leveraging NPS to Drive Revenue and ROI

SurveySensum

Between 2007 and 2011, Apple’s NPS soared from 58% to an impressive 72%. Leverage NPS to Boost Your Revenue & ROI With SurveySensum – Request a Demo NPS 3.0: It started placing heavy importance on NPS, with every new employee receiving comprehensive training, including a specific focus on NPS.

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