article thumbnail

Social Media Customer Service: A How-to Guide for Boosting Satisfaction and Engagement

Brandwatch CX

Social customer service costs around $1 per interaction , six times cheaper than phone support costs. While the cheaper cost of conducting customer care digitally might be expected to be the driving factor, in large part it is driven by consumers themselves. Done right, socialmedia customer care will benefit both parties.

article thumbnail

Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

In fact, customer complaints via social networks has nearly doubled from 19% to 35% since 2011. These customers will feel anger whenever they see your brand represented and show that anger to the world. They will carry those emotions with them as they tell their spouses about how YOUR BUSINESS ruined their days.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Involved in Social Customer Care for a 1 in 500 Year BC Flood

Russel Lolacher

A lot goes into providing social customer care during an emergency event considered a “once-in-500 year flood” As the team leading public engagement and digital communication for BC’s provincial transportation, it’s done with a process that prioritizes intentional effort, accessibility and empathy.

article thumbnail

Understand Customers’ Lives & Connect to Customer Behavior

Customer Bliss

We originally focused on gaining a greater understanding of customers with data and information, and found we could have moderate success and make real changes for our customers based on the results of surveys and feedback. That said, Adobe is a company with deeply passionate customers, and we knew we needed to do more.

article thumbnail

Understand Customers’ Lives & Connect to Customer Behavior

Customer Bliss

We originally focused on gaining a greater understanding of customers with data and information, and found we could have moderate success and make real changes for our customers based on the results of surveys and feedback. That said, Adobe is a company with deeply passionate customers, and we knew we needed to do more.

article thumbnail

What is Involved in Social Customer Care for a 1 in 2000 Year BC Flood

Russel Lolacher

A lot goes into providing social customer care during an emergency event considered a “once-in-2000 year flood” As the team leading public engagement and digital communication for BC’s provincial transportation, it’s done with a process that prioritizes intentional effort, accessibility and empathy.

article thumbnail

Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

A good customer experience (CX) begins with a 24-hours seamless website user experience, followed by top-notch customer care, and concludes with the receiving of the product/service purchased from you. . Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ).