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Transactional surveys measure the experience a customer has had within a particular transaction or interaction with your organization/brand, also known as a touchpoint. In short, transactional surveys help you gauge your performance across multiple touchpoints. Furthermore, define the boundaries of the touchpoint. The results.
Relationship and transactional surveys measure your customer experience, whether that’s through Net Promoter Score (NPS), Customer EffortScore (CES), or Customer Satisfaction (CSAT) metrics, so that you can better understand the “why” behind customer engagement and loyalty. That’s where transactional surveys come in.
We not only want to provide clients with the best technology in order to make them VoC heroes, but give them consulting support when they need it, based on the Confirmit Voices methodology which was launched in 2011, a flexible model which can be customized to each client’s business needs.
Relationship and transactional surveys measure your customer experience, whether that’s through Net Promoter Score (NPS), Customer EffortScore (CES), or Customer Satisfaction (CSAT) metrics, so that you can better understand the “why” behind customer engagement and loyalty. That’s where transactional surveys come in.
It’s almost by touchpoint, it sounds like, right? I mean, you’re looking at each individual interaction or on this journey and really trying to dissect what is the voice or how do we listen to that individual touch or what’s maybe a KPI that we can show how well that touchpoint is or is not driving the customer forward.
Confirmit has extensive experience implementing Customer Experience programs, based on NPS as well as other metrics like Overall Satisfaction, Customer EffortScore, etc. Your NPS Score is a number between -100 and +100 and indicates the overall loyalty of your customer base. How Can Confirmit Help You with Your NPS Program?
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