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For the first time in the history of Forrester Research’s North American Consumer Technographics Customer Life Cycle Survey , respondents now say they are using self-service FAQ pages on a company’s website more often than speaking with a live agent on the phone.
Customer expectations are changing and growing just as rapidly as the channels and technology consumers are empowered with to engage, encouraging (if not demanding) that brands and organizations embrace a strategy of non-stop, customer-centric adaptation. 2015 Aspect Consumer Experience Survey ).
The first and most important best practice for B2B sales organisations when it comes to customer experience is actually making it a priority. Interestingly, 89 percent of companies now believe they compete primarily on the basis of customer experience, compared with just 36 percent who thought the same back in 2012.
This way, your reputation helps you build experience for your customers. Service insight and knowledge are also key to a good experience according to 62% of consumers. (Source: American Express ) Tweet this. Such bad customer experience statistics indicate how customers end up sharing their bad experiences with more people.
General customer experience statistics. Consumers who are satisfied spread the word and bring in new unsatisfied customers can cause damage to the brand’s image. With CX in mind, here are some general customer experience statistics – 89% of businesses compete primarily on the basis of customer experience (CX).
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