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The CXPA Board of Directors member has expertise in ’embedding customerexperience DNA in company culture’ – she has successfully led company-wide customerexperience at Applied Materials. One of her most notable research works was Forrester’s CustomerExperience Management Maturity Model.
From the first time I arrived in Abu Dhabi in 2012, to the my most recent trip to Dubai last week, it has always been clear that the region has a strong desire to satisfy – and often wow – the customer. As a customer, there is so much to be impressed by – whether you be in the United Arab Emirates, Oman, Qatar or Saudi Arabia.
He is an author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution and a creator of a customer service training program, Customer Focus , aiming to help clients build a customer service culture and loyalty mindset.
To gain some insight into the key lessons emerging from 2016 and what’s ahead for 2017, we asked a panel of 31 customer-focused marketers and CX pros to answer this question: “When it comes to customerexperience: now that we’re nearing the end of 2016, what have you learned and what will you do differently in preparing for 2017?”
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