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The reason why customer interaction data is pivotal for companies is that they get to learn where their business needs to improve, what services need upgrading, and how they can improve existing work processes that ultimately help them to build good customer experience. But what about those who are a part of the B2B industry?
Enhancements in CX can reduce customer attrition by 10 to 15%, raise offer win rates by 20 to 40%, and reduce customerservice costs by up to 50%. 80% of B2B buyers expect a purchase experience similar to that of B2C customers. B2B businesses that customize their e-commerce experiences outsell their competition by 30%.
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