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According to the survey, self-service channel usage has increased from 67% in 2012 to 76% in 2014, while phone usage remains the same at 73%. While the voice of the customer may be heard less often over the phone, it is clearly stating a growing preference for digital engagement. Customer preferences are changing.
Customer expectations are changing and growing just as rapidly as the channels and technology consumers are empowered with to engage, encouraging (if not demanding) that brands and organizations embrace a strategy of non-stop, customer-centric adaptation. 2015 Global State of Multichannel CustomerService Report).
The first and most important best practice for B2B sales organisations when it comes to customer experience is actually making it a priority. Interestingly, 89 percent of companies now believe they compete primarily on the basis of customer experience, compared with just 36 percent who thought the same back in 2012.
Customer experience is so important to customers that they are willing to spend more on the services of a brand. Improving Customer Experience Statistics. 50% of the brands say they are planning to increase CX-related technology spending in 2019. (Source: Adobe Digital Trends Report ) Tweet this.
In 2022, concentrating on your mobile user experience is essential. 43% of new-age customers get in touch with customerservice via mobile devices. 61% of shoppers would not return to a mobile site/app they had trouble accessing. 62% of Gen Zers shop for products online via mobile sites or applications.
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