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Putting Creativity Back into the Marketer’s Hands  

Optimove

Enhanced Control Over Complex Marketing : With tools like predictive analytics and real-time personalization, marketers can anticipate customer needs, automate complex workflows, and maintain precise control over multi-channel strategies. Optimoves AI History Started in 2012 AI-orchestrated marketing is a hallmark of Optimove.

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Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting 

Optimove

Optimove was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with OptiBot , starting in 2016.

Sports 69
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Customer Service Trends 2017: An Effortless Customer Experience is Vital for Loyalty

Kayako

In the customer service trends handbook published by Microsoft , “90% of consumers say they expect consistency and continuity from a brand across channels.”. Customer expectations are changing; each time you add another channel, you offer another way for a customer to engage with you. Customers expect support to be available 24/7.

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5 Ways CX Automation Can Create a Consistent Experience

Kustomer

It’s not surprising that we’ve seen a jump from 20% to more than 80% in the number of companies investing in omnichannel experiences since 2012. Businesses are realizing that customers want an experience across different channels. Tellingly, they want that customer experience to be consistent too.

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5 Ways Automation Can Help Create a Consistent Customer Experience

Kustomer

It’s not surprising that we’ve seen a jump from 20% to more than 80% in the number of companies investing in omnichannel experiences since 2012. Businesses are realizing that customers want an experience across different channels. Tellingly, they want that customer experience to be consistent too.

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Revolutionizing AI in Customer-Led Marketing with OptiGenie 

Optimove

From building innovative Predictive Models back in 2012, to the recent launch of our AI Copy Assistant, and everything in between – AI has always been at the core of Optimove. The best way to measure the success of your campaigns is, you guessed it, using an AI-powered multi-touch attribution model. That’s exactly what OptiGenie does.

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What To Expect From Omnichannel Ecommerce in 2022

Magellan Solutions

Instead, it just diverted and dispersed much of that activity across different channels. Social channels leveraged a captive audience to deploy new commerce features. Sales channels. Advertising channels. Because of changes in consumer behavior, retailers may need to adjust their sales and marketing channel mix.