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According to the survey, self-service channel usage has increased from 67% in 2012 to 76% in 2014, while phone usage remains the same at 73%. According to the same Forrester survey referenced above, online community, virtualagent, mobile customer service, socialmedia and live chat have also increased in usage.
While retailers utilize a wide range of support options such as human and virtualagents, socialmedia, or mobile apps, existing single and multi-channel support systems necessitate access to each channel separately. In contrast, omnichannels avoid adding new digital technologies to an already siloed system.
Perhaps one of the greatest risks to company reputation today is that a single disgruntled customer has the power to disrupt your whole operation with the power of socialmedia, which can amplify their complaints across the web. Customer Service Stats for SocialMedia. Customer Service Stats for SocialMedia.
VirtualAgents / Chatbots Directory (Chatbots.org). Engaging these millions of users requires more than a standard information blast; today’s consumers demand personalized attention. Image via Facebook (Mark Zuckerberg). 66% are frustrated by having to repeat the same information to several employees or through multiple channels.
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