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According to the survey, self-service channel usage has increased from 67% in 2012 to 76% in 2014, while phone usage remains the same at 73%. According to the same Forrester survey referenced above, online community, virtualagent, mobile customer service, social media and live chat have also increased in usage.
Related Article: Ensuring Your Agents Are Fully Operational Working from Home. Members of Generation Z, people born between 1995 and 2012, are entering the workforce and bringing their own ideas about how the workplace should function. Gen Z Has Arrived.
While retailers utilize a wide range of support options such as human and virtualagents, social media, or mobile apps, existing single and multi-channel support systems necessitate access to each channel separately. Retailing 2020:Winning in a Polarized World (2012). Impact of Globalization. Roesler, Peter (2017).
VirtualAgents / Chatbots Directory (Chatbots.org). Engaging these millions of users requires more than a standard information blast; today’s consumers demand personalized attention. Image via Facebook (Mark Zuckerberg). Is your brand developing a chatbot strategy? Mobile Commerce Daily).
In 2017, 35% reported reaching out on social channels, up from 23% in 2014 and 17% in 2012. 37% of customers report using an online virtualagent or chatbot from a website, and nearly that many have used a virtualagent or chatbot on a smartphone. American Express. American Express. .
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