2013 CEM Customer Experience Design Customer Experience Management 
Beyond Philosophy
FEBRUARY 3, 2015
Helping your Customers make a decision is an important element in your Customer Experience design. 25 March 2013. Sometimes, however, decisions take a lot of thinking, after which we may have our doubts about whether we made the right one. The Consequence of Choice. Choices have consequences both good and bad.
Beyond Philosophy
NOVEMBER 4, 2014
The circle of choice, or needing to have many choices available but not too many to create confusion and buyer’s remorse for their Customers, creates a paradox for many organizations in their Customer Experience design. 16 July 2013. The Simple Way to Minimize Buyer’s Remorse.” www.neurosciencemarketing.com.
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