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CEM Insights: When it comes to Omni-Channel Consistency, the Customer is Always Right

Responsetek

Wells Fargo is the perfect example of a company that applies customer experience data to improve their overall user experience. From 2013, all of their 12,000+ ATMs featured personalised interfaces based on customer preferences. Collect real-time feedback from all your customer channels.

CEM 40
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You Can’t Legislate Customer Centricity

Beyond Philosophy

Immediate notification that includes next steps for Customers is the standard protocol for Customer-centric companies in the event of a data breach. Target , who suffered the data breach in 2013, knows the importance of this immediate and comprehensive action.

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Subconscious Clues That Call People to Action

Beyond Philosophy

Strategy for CTA buttons is all well and good for the online experience, but what about retail experience and the CTAs that help consumers make decisions there? Surely the manager of the aforementioned market won’t leave you facing umpteen brands of shaving foam to muddle through on your own. 25 March 2013.

CEM 121
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Employee Culture: Why Amazon is on Top and Bank of America Isn’t

Beyond Philosophy

Each year, we do a Global Leader Survey of top executives in Customer Experience Management. In 2003, Benjamin Black, website engineering manager and his boss, Chris Pinkham, vice president of IT infrastructure, presented a paper outlining the project. Blogs Employee Experience' I am not a fan of banks.

Banking 138
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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

16 July 2013. “The Simple Way to Minimize Buyer’s Remorse.” www.neurosciencemarketing.com. 19 August 2014. < < [link] > “Does Music Influence Your Wine Buying?” www.winepleasures.com. 29 July 2011. 19 August 2014. < < [link].

CEM 113
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What is a good Net Promoter Score?

Lumoa

In this article, we will share some good tips on how you should manage and utilize NPS benchmarks. NPS, or Net Promoter Score, is a market metric that is used in many industries because it is an easy way to quantify how loyal customers are. A significant change since 2013 when it is the other way around.

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State of Business-to-Business Customer Experience Management

ClearAction

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? Trendy Customer Experience Management. Need for a Customer Experience Management Strategy Model.