Exploring Customer Journey Mapping – An Interview with Jim Tincher
SurveySparrow
JANUARY 28, 2020
SurveySparrow: You’ve worked with some recognizable companies in the past and then by the year 2013, you founded Heart of the Customer. What process do you go through to uncover and chart the customer journeys of your clients? Jim: Well, naturally, I think our book, How Hard Is It to Be Your Customer ? Great title!
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