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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

According to their 2014 US Insurance Shopping study, 28% of the Customers who switched auto insurance providers did so because of “poor experience.”. 26 August 2014. < 26 August 2014. < 24 April 2014. 26 August 2014. < 26 August 2014. < 26 August 2014. www.bautomation.com.

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Music: A Marketing Tool

Beyond Philosophy

16 December 2014. < 16 December 2014. < Sources: “Music and Memory: 5 Awesome New Psychological Studies.” www.spring.org.uk. < [link] > Mohana, Malini. Music & How it Impacts Your Brain, Emotions.” Psychcentral.com. < [link]. Title: The post Music: A Marketing Tool appeared first on Beyond Philosophy.

Marketing 166
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Why I Suffered Through A Website Redesign (and You Should, too!)

Beyond Philosophy

The end of 2014 was really busy. Blogs Digital Experience CEM CEO consumer behaviour Customer Analysis Customer Behaviour customer experience management digital experience Emotional Experience Market Research' My wife just had a fairly serious surgery (she’s doing great, but recovery takes time), and I am launching a eBook.

CEM 152
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7 Signs of Decline for the CX Movement in 2015

Beyond Philosophy

Customer Experience continued to be a dominant business issue throughout the world in 2014. For more Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th. We get many inquiries for our services globally. Customers deserve better.

2015 122
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Subconscious Clues That Call People to Action

Beyond Philosophy

Dobrev asserts that most consumers say they want more choices, but they really want just enough choices. Like the famous discerning fictional heroine Goldilocks, consumers want an amount of choices that is just right. 4 September 2014. < Zhecho Dobrev, one of our consultants published his musings on this concept. They don’t.

CEM 121
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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

Both psychologists and economists agree that too many choices can paralyze consumers so they can’t make a choice at all. Understanding the power of choice and the pitfalls of it, however, can release an organization from this circle as well as help them define closures that can help consumers feel better about their decision.

CEM 113
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The Problem with Self Service

Beyond Philosophy

While call center usage is about the same, use of FAQ pages increased from 67% in 2012 to 76% in 2014, according to Forrester. Source: North American Consumer Technographics Customer Life-Cycle Survey 1, 2014, Forrester.com.). (Source: Brian Manusama, Gartner.com ). Clearly, more Customers want self-service options.