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We want our personalized customer service to encompass a wide variety of platforms from socialmedia to mobile while still being easy to use with lightning-fast responses. At the end of 2014, Forrester reflected on current and rising trends in customer service including omni-channel support. Advanced how-to content.
According to the survey, self-service channel usage has increased from 67% in 2012 to 76% in 2014, while phone usage remains the same at 73%. According to the same Forrester survey referenced above, online community, virtualagent, mobile customer service, socialmedia and live chat have also increased in usage.
Despite the advancements in search, the Yahoo Directory did manage to survive until 2014 when it was closed for good. . Only now have virtualagents started to make their mark in the search world by providing customers with information across all forms of socialmedia as well as on company websites.
Perhaps one of the greatest risks to company reputation today is that a single disgruntled customer has the power to disrupt your whole operation with the power of socialmedia, which can amplify their complaints across the web. Customer Service Stats for SocialMedia. Customer Service Stats for SocialMedia.
Mark Zuckerberg, the founder of the socialmedia giant, explains that passively consuming information on socialmedia can have negative health consequences for users, and that Facebook will be making the switch “from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
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