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Customer expectations are changing and growing just as rapidly as the channels and technology consumers are empowered with to engage, encouraging (if not demanding) that brands and organizations embrace a strategy of non-stop, customer-centric adaptation. 2015 Aspect Consumer Experience Survey ).
Customers are changing the game when it comes to customerservice, by changing the channels they use most. According to the same Forrester survey referenced above, online community, virtual agent, mobilecustomerservice, social media and live chat have also increased in usage.
Time spent on mobile devices grew by 117% year on year between 2014 and 2015 and nearly half of all ecommerce transactions now take place on mobile devices. This shift to a mobile first world has a big impact on the customer experience and customerservice. Consumers want to interact on new channels.
billion on Black Friday, British consumers are much less satisfied with retail customerservice compared to Christmas 2014. 21% of consumers complained that it was impossible or extremely difficult to find information on retailers’ websites, a threefold increase from 2014’s 7%. Despite record UK sales of £1.1
Source: Forrester, 2015 report) 71% of in–store shoppers who use smartphones for research say their device has become more important to their in-store experience. Source: Google) 59% of consumers have received an advertising message on their smartphone from a brand or retailer related to their current location. …
Source: Forrester, 2015 report) 71% of in–store shoppers who use smartphones for research say their device has become more important to their in-store experience. Source: Google) 59% of consumers have received an advertising message on their smartphone from a brand or retailer related to their current location. …
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