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3 ways of calculating the ROI of customer relationship intelligence

Alida

Colella shared a similar example, noting that insurance provider Sun Life Financial has saved approximately $850,000 in research costs since establishing its insight community in 2015. The company’s VP of stop-loss said insight communities and listening to the customer voice are now part of the department’s strategic planning road map.

ROI 153
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Chief Customer Officer in Manufacturing & Distribution With Anne Herman – CB47

Customer Bliss

It also helps that customer feedback and customer experience are tied to executive bonuses, as well as being listed as a growth strategy internally. One year into being CCO (which she assumed in October 2015), she also became head of Operations. There was clearly a disconnect.

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The Most Important Rule of Journey Mapping

CX Journey

Image courtesy of Culture Republic Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on March 9, 2015. Creating a customer journey map is an important first step when it comes to your customer experience transformation. Whoever understands the customer best wins.

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The Best Natural Language Processing (NLP) Solutions Providers

CSM Magazine

Some of the products it features include sound Hound-a music discovery app and Hound- a voice-enabled digital assistant. The company takes pride in their customized voice AI that allows people to talk to cars, smart speakers, phones, and even coffee machines.

2005 98
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Governance in Customer Journey Mapping

SuiteCX

Governance in Customer Journey Mapping March, 2015. Governance is focused on enhanced data, process innovation and new customer metrics. No common tools or process. Level of maturity.

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Can't Get to Future State without Knowing Current State

CX Journey

Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on April 1, 2015. If you create a future state map now, you’ll be perpetuating inside-out thinking ; you’ll map an experience based on what you believe the customer wants rather than asking – or listening to – the customer.

2015 65
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Voice of the Customer – Gain Valuable Insights From Customer Feedback

Retently

The company even went as far as giving up on the 6-speed manual transmission the brand’s sports cars were well-known for and introducing big cup holders – all because Voice of the Customer data revealed that’s what their clients wanted. By 2015, Cayenne sales generated around half of the Porsche’s total profit.