Four key themes from eTail East 2016
OpinionLab
AUGUST 23, 2016
Each omnichannel retailer that presented and I spoke to seem to be tackling this test head on but in a slightly different way – with lots of innovation in evidence. Customers receive what they want quickly at minimum inconvenience and without even having to enter the store. Theme 3: Focus on what helps your customers, not what’s cool.
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