ERDM

FEBRUARY 12, 2018

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” Takeaways: Engage customers by providing easy avenues of communication at all touch points.

Fashion 58

Fashion 2017 Omnichannel 2018 58

Hallmark Business Connections

AUGUST 11, 2021

While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby). Start with the audience experience: 1. Create a seamless omnichannel experience.

Marketing 74

Marketing Magazine White Paper Social Media 74

Thunderhead

OCTOBER 19, 2018

While OEM websites now represent the “biggest single influence to purchase decision” *, dealers continue to play a critical role in the sale experience – according to Auto Trader’s Car Buyers Report 2017, 67% of buyers visited dealerships. The post Recreating Dealer Magic in an Omnichannel World appeared first on Thunderhead.

Omnichannel 40

Omnichannel Automotive 2018 2025 40

Qualtrics

OCTOBER 10, 2019

Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. To provide the levels of ease and personalization customers now expect, brands must engage their audiences seamlessly across all touchpoints. Multiple channels, one customer relationship.

Travel 34

Travel Retail Multi-Channel Fashion 34