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“2018 was a really good year for retail,” Cornell said, also referencing Target’s 2018 holiday season success , and the overall positive outlook for the results of the 2018 retail shopping season. Seamless omnichannelexperiences. “Target posted its best sales in a decade.”
Now, more than ever, optimizing customer experience should be a #1 business priority. Today’s customer expectations are continuously on the rise, and a positive onlineexperience could mean the difference between a conversion and a lost customer. Organisations with a poor omnichannel strategy retain just 33% of customers.
In other words, satisfying customer needs, rather than ‘forcing journeys’ – for example, providing the option to have entirely onlineexperiences. This is compounded by the digital car-buying experience feeling transactional – one client recently described this to me as “like buying a pint of milk”. Easier said than done?
Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the onlineexperience.” For 2018 they need to trust that customers know what they want. So how do marketers step up and deliver?
Here are three ways consumers will be able to enjoy retail therapy in 2018. Retailers are looking to their littlest guests to act as micro-influencers this holiday season by offering both in-store and onlineexperiences for children— at no cost to the parent. 2018 is the year of shipping wars with big box retailers.
While avalanches of paid ads, promotional emails, and low-quality content saturate onlineexperiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby). Start with the audience experience: 1. Create a seamless omnichannelexperience.
Oasis – merging online and in-store fashion retail. UK fashion chain Oasis has gone far beyond the ‘iPads-in-stores’ trope and has delivered deep digital integration of instore and onlineexperiences. Widely praised for their “all-rounder” approach to omnichannelexperience design, Oasis has reaped rewards in the form of a 6.5%
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