Multiexperience Strategy: The New Apex of the Customer Journey
TechSee
APRIL 28, 2020
On the other, they have to find ways to tailor them to get the best out of each platform, without compromising on their messaging or brand values. Omnichannel – an approach that provides an integrated user experience across multiple customer touchpoints – was once thought to be the be-all and end-all of customer interactions.
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