Interactions

DECEMBER 12, 2019

Our IVA can help shoppers find stores; discover promotions; check rewards programs; find out where orders are and how to make exchanges and process returns; set up automatic payments and process payments and even provide stress-free tech support. Our clients see self-service engagement increase by 40%.

Retail 62

Retail Loyalty Rewards Programs Omnichannel 62

Think Customers

DECEMBER 14, 2020

One of the many lessons 2020 has taught us is that game time just isn’t the same without fans. No one becomes a diehard fan overnight – or, in the sales world, after just one touchpoint. This is true as true in sales as is it in sports – probably more so. But what’s the best way to develop diehard fans?

Sales 52

Sales Rewards Programs Sports Reference 52

Currency Alliance

JUNE 16, 2020

Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

OCTOBER 12, 2021

Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. Having a few partners in each category is key to engaging 50%+ of your customer base. Several airlines and hotel groups did win my preference because of their loyalty program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty. Constraining collaboration only constrains your ability to engage and capture insightful data.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. Here’s what Rand Fishkin shares when asked : Hubspot has a great resource: [link] — Rand Fishkin (@randfish) June 11, 2020. The Customer Experience is among the top priorities among retailers for 2020 as Gartner revealed.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Currency Alliance

FEBRUARY 26, 2019

Emotional loyalty: add incentives along many touchpoints in customer journeys. The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45