Building a Better Loyalty Program (and the Reward for Getting It Right)
BlueOcean
DECEMBER 13, 2022
According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.” Furthermore, this personalization should be happening at every member touchpoint—but that’s not often the case. You’ve probably seen this more often than you realize.
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