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by Jubin Mehta (The Wise Marketer) Brands really care about customerloyalty but more often than not, the understanding and execution have to go beyond a basic loyaltyprogram. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force.
Here’s an article with several short examples about how companies created a culture that helped create the experience that retains customers. LoyaltyPrograms – A Few Best Practices by MTS Staff Writer (MarTech Series) Loyalty management encompasses more than just software or a vendor running a loyaltyprogram.
Looking Ahead for Loyalty in 2023 by Meg Tronquet (Concentrix) Loyaltyprograms were the talk of the town in 2022. As we look to 2023, let’s consider what will carry over from last year, and what we can expect to see more of in 2023. My Comment: Another one of my favorite topics is customerloyalty.
Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. My Comment: I’m a fan of rewards and loyaltyprograms for a reason.
Here are five charts on how to up your loyalty game. My Comment : This is one of the more interesting articles about loyaltyprograms. For example, the number one perk customers want is discounts over freebies. He assembled a list of the 13 most popular customer experience (CX) blogs. It’s a win-win.
Entrepreneur) Customerloyalty is an essential source of revenue for any business. Use these four tips to create a customerloyaltyprogram that will give you the highest return on your investment. My Comment: How do we create customerloyalty? This is where a customer is surprised about the price.
Others are suggesting an amount much larger than what the typical customer is used to. As Inflation Bites, LoyaltyPrograms Are More Important Than Ever. Here’s How to Create One That’ll Stand the Test of Time by Colleen Murray (Entrepreneur Media) Chances are your loyaltyprogram is failing.
How Artificial Intelligence (AI) Is Benefiting Customer and Employee Satisfaction by John Dijulius (The Dijulius Group) AI and Machine Learning (ML) are not only here, but if it’s not already a major part of your business strategy moving forward, you may be in danger of becoming the next Kodak. Connect with Shep on LinkedIn.
My Comment: When our clients are interested in our customerservicetraining for their “new” customerservice/CX initiative, they are excited and ready to start. My Comment: I’m a big fan of loyaltyprograms. However, most companies confuse a loyaltyprogram with a discount or incentive program.
CustomerLoyalty and LoyaltyPrograms- How it Helps a Business? My Comment: I’ve suggested many different articles on loyalty over the year. Here’s another that includes over 20 “topics” on the benefit of customerloyalty to a business. There’s something here for every company, from small to large.
23 Customer Experience Practices You Should Stop in 2023 by Lynn Hunsaker (CustomerThink) “Do more with less” may be more prevalent this year as some tech firms and many others trim their customer experience teams, programs, and the experience itself. The first on this list is: “Stop calling it customer experience!”
Beyond Discounts: The New Rules for Today’s Top LoyaltyPrograms by Charlie Casey. My Comment: If you think that customerloyaltyprograms are about discounts and points, think again. True loyaltyprograms make customers feel special and connected to the company. Follow on Twitter: @Hyken.
Customers accumulate points for every pound they spend to earn discounts on future products and services. The exchange is straightforward: customers get benefits; the brand gets loyal customers. So, imagine if you combined the two: a good loyalty/ incentive program (points, perks, etc.)
23 Customer Experience Practices You Should Stop in 2023 by Lynn Hunsaker (CustomerThink) “Do more with less” may be more prevalent this year as some tech firms and many others trim their customer experience teams, programs, and the experience itself. The first on this list is: “Stop calling it customer experience!”
My Comment: Do you want to increase your Customer Lifetime Value? Loyaltyprograms, incentives for larger orders, cross-sells, upsells, and more are included. Those are top findings from Incisiv’s 2023 Omnichannel CustomerService Index conducted in partnership with Nuance Communications Inc.
So, what better time to cultivate some customerloyalty so you can supercharge your sales towards the end of the year? I do like it, but I think it is more about creating a customerloyaltyprogram focused more on repeat business than true loyalty. There is nothing wrong with that!
Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyaltyprogram points (61%), according to Retail TouchPoints research.
This short article hits some of the high points of why creating obsessed customers is a good strategy. Making the program attractive and valuable to your customers is key. Making the program attractive and valuable to your customers is key. This is great information for anyone who has a customer support department.
Here are five charts on how to up your loyalty game. My Comment : This is one of the more interesting articles about loyaltyprograms. For example, the number one perk customers want is discounts over freebies. He assembled a list of the 13 most popular customer experience (CX) blogs. It’s a win-win.
How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyaltyprograms are marketing programs.
The Top 5 Guest Loyalty Trends and Predictions to Watch for 2023 by Ellis Connolly. So, our first article comes from the hospitality industry with five “guest loyalty” trends that should be considered by every business. An updated loyaltyprogram can help keep you connected to customers.
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