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Part 2 of the 2025 Optimove Consumer Marketing Fatigue Report dives into strategies to strengthen retention, reduce churn, and foster deeper connections. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 2 appeared first on Optimove. How can you ensure your brand stands out in this competitive landscape?
What Customers Really Want From a LoyaltyProgram by Eileen Stephens (CMSWire) Customer loyaltyprograms have become a multi-million-dollar industry and a critical driver of revenue for brands. Forecasts point to significant growth in spend expected through loyaltyprograms in 2025.
My Comment: This is an excellent article on customer loyaltyprograms. It includes compelling reasons to have a program, the benefits of creating one, and findings from research that show what works and what doesnt when it comes to a good loyaltyprogram. The goal is to create an emotional connection.
Employee Detachment Threatens Customer Satisfaction by Andy Kemp (Gallup) Employees are feeling increasingly disconnected and disenchanted with their employers, and amid the Great Detachment, their connection to the mission and purpose of their organization continues to erode. Here are seven signs your loyaltyprogram may need a redesign.
LoyaltyPrograms by Marketoonist (Marketoonist) According to BCG, the average US consumer now belongs to more than 15 loyaltyprograms. BCG also found that as the number of loyaltyprograms has increased, the less engaged and loyal consumers actually are. Connect with Shep on LinkedIn.
It leverages CX integrations to connect and collect feedback from every channel, making it easier to act on. Invest in Customer Loyalty Strong customer loyalty is key to reducing churn. Besides improving customer experiences, you can encourage loyalty with rewards and incentives. Freshworks. Accessed 12/09/2024.
Consumers Crave More Than Discounts From LoyaltyPrograms by John Pedini (Forrester) Most global consumers belong to at least one loyaltyprogram, including 90% of online adults in the US, in Europe-5 (88%), and in Australia (93%). Most agree that loyaltyprograms make them feel more connected to the brand.
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: These 2025 resolutions will directly influence a marketer’s ability to be position-less, driving marketing effectiveness and business outcomes, including higher Return on Marketing Investment (ROI) and deeper customer loyalty. Happy New Years!
Starbucks Raises the Bar on Customer Loyalty with Ad Campaign from Anomaly by Andrea Surnit (DesignRush) Companies that integrate storytelling, sensory marketing, and customer incentives can cultivate long-term relationships that ultimately drive revenue. Connect with Shep on LinkedIn.
Qualtrics fourth annual Consumer Experience Trends report reveals the stakes: despite fewer negative interactions, consumers are quicker to cut spending after bad experiences, while trust, loyalty, and satisfaction have all fallen over the last year. Connect with Shep on LinkedIn.
Personalization, consistency, fun, trust, and a loyaltyprogram are what helps these brands create customer loyalty. Connect with Shep on LinkedIn. In a competitive marketplace, this hyper-tailored approach to marketing is the key to creating and keeping customers who love your brand. Let’s learn from some of the best.
This post outlines 11 effective player retention strategies specifically designed for iGaming operators to implement in 2025. High retention rates indicate that players are engaging with the platform consistently, spending more time, and forming deeper connections with the games.
Apart from adapting to mobile apps and ditching plastic cards, the typical loyaltyprograms in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyaltyprograms in 2025.
Creating shared value is essential for developing an authentic brand and truly connecting with customers. Loyaltyprograms, for example, are a great way to ensure a constant flow of insight from your customers. Develop personal connections with customers. How do insight communities foster this personal connection?
But there remain some fundamental things that loyaltyprograms need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.
Tweet Connected World, Disconnected Data: The Answer? And, with the number of connected devices projected to reach 75 billion by 2020, the volume of data available is expected to grow exponentially. This world of connected devices and digital content presents an enormous opportunity for companies to take advantage of the new data.
According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. It encompasses activities such as customer retention, customer loyaltyprograms, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more.
Understand your customer’s expectations regarding personalized offers, rewards, loyaltyprograms, and customer service – these are important factors when it comes to customer retention. Touchpoints Post-purchase services, customer support, loyaltyprograms. To assess the user-friendliness of your loyaltyprogram.
Understand your customer’s expectations regarding personalized offers, rewards, loyaltyprograms, and customer service – these are important factors when it comes to customer retention. Touchpoints Post-purchase services, customer support, loyaltyprograms. To assess the user-friendliness of your loyaltyprogram.
As consumer habits shift and expectations grow, brands face increasing pressure to create loyaltyprograms that feel personal, relevant, and rewarding. Here, we will explore the latest strategies shaping loyaltyprograms in 2025 and what they mean for your brand. This affects everyone.
If a new CEO replaced you tomorrow, and had no previous connection to the current loyaltyprogram, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyaltyprograms should be a profit center.
Focus on building long-term relationships through customer loyaltyprograms, social media engagement, and influencer collaborations to keep customers coming back. The Rise of Social Commerce : According to McKinsey , global social commerce sales are projected to reach over $2 trillion by 2025. Ecommerce success isn’t static.
Custom LoyaltyPrograms and Rewards A more traditional approach to customer loyaltyprograms has, in many instances, proved ineffective due to fraudulent redemptions, capped points, and expiration of point limits. Contrarily, blockchain-based loyaltyprograms offer enhanced flexibility, interoperability, and security.
However, in 2025, NPS will be more than a metric. Loyalty lens Think NPS is just a basic scorecard? In 2025, its your reliable predictor of business success if used correctly. Yet, in 2025, relying on NPS alone is no longer enough. What is NICE Systems, and how is it connected to NPS? Not anymore.
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