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25 Customer Engagement Trends For 2025

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. The post 25 Customer Engagement Trends For 2025 appeared first on Optimove.

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Voice of Customer Analysis to Improve Customer Loyalty and Retention

InMoment XI

Voice of the Customer analysis is emerging as a key consumer trend for 2025 and is poised for continued growth in the years ahead. Get more details about the future of Voice of the Customer analysis and other key insights in our 2025 Consumer Trends Report. Positive word of mouth helps you attract prospects away from your competitors.

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Optimove Insights: 2025 Consumer Marketing Fatigue Part 2

Optimove

Part 2 of the 2025 Optimove Consumer Marketing Fatigue Report dives into strategies to strengthen retention, reduce churn, and foster deeper connections. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 2 appeared first on Optimove. How can you ensure your brand stands out in this competitive landscape?

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Top 5 Customer Service & CX Articles for Week of February 17, 2025

ShepHyken

What Customers Really Want From a Loyalty Program by Eileen Stephens (CMSWire) Customer loyalty programs have become a multi-million-dollar industry and a critical driver of revenue for brands. Forecasts point to significant growth in spend expected through loyalty programs in 2025.

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Top 5 Customer Service & CX Articles for Week of January 6, 2025

ShepHyken

My Comment: This is an excellent article on customer loyalty programs. It includes compelling reasons to have a program, the benefits of creating one, and findings from research that show what works and what doesnt when it comes to a good loyalty program. The goal is to create an emotional connection.

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Top 5 Customer Service & CX Articles for Week of February 3, 2025

ShepHyken

The 2025 Customer Service Transformation Report by Intercom (Intercom) For years, weve tracked gradual changes staffing struggles, rising customer expectations, the shift to digital-first. My Comment: I have the honor of working with Intercom, and they just released the 2025 Customer Transformation Report.

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Top 5 Customer Service & CX Articles for Week of March 10, 2025

ShepHyken

Loyalty Programs by Marketoonist (Marketoonist) According to BCG, the average US consumer now belongs to more than 15 loyalty programs. BCG also found that as the number of loyalty programs has increased, the less engaged and loyal consumers actually are.

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