2028 Consumers Innovation 
Thematic
FEBRUARY 3, 2025
Did you know that in 2023, the world created, captured, copied, and consumed 123 zettabytes of data? By 2028, that number is projected to soar to over 394 zettabytes. Market Research: Identifying Trends and Consumer Preferences Market research is used by 77% of B2B , 82% of B2C, and 83% of B2B2C companies to stay competitive.
Think Customers
JANUARY 17, 2025
Technology is not the solution, said Martin Urrutia, head of global retail experience and innovation at The LEGO Group. Social commerce is expected to nearly double between now and 2028, to $137 billion in retail sales, according to data presented by Emarketer. In 2025, 37% of U.S.
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SaleMove
DECEMBER 17, 2018
Social media has opened up multiple channels of communication between brands and consumers, allowing those conversations to take place almost 24/7. While no one can predict the future with perfect accuracy, don’t be surprised if a customer service rep in 2028 looks a little something like this: . SUPER SMART. HIGHLY EFFICIENT .
ShepHyken
SEPTEMBER 10, 2023
How the ‘Zero Consumer’ is Inspiring Innovative Visual Imagery for Retail Success by Peter McCall (Total Retail) Consumers’ shopping expectations have skyrocketed. According to McKinsey, these are today’s ‘Zero Consumers.’ These are what McKinsey refers to as the “Zero Consumer.”
Thematic
JANUARY 29, 2025
Collecting Customer Feedback In 2023, the world created, captured, and consumed a staggering 123 zettabytes of data —that’s like watching 250 million copies of every movie ever made. By 2028, this figure will skyrocket to 394 zettabytes. It’s easier than you think!
delighted
OCTOBER 3, 2024
more likely to buy something from TikTok Shop than the average consumer. Consumers are all in on subscriptions Last year, subscriptions generated over $28 billion in revenue – a figure that doubled from just 4 years ago. Those numbers continue to climb: based on consumer demand, the subscription economy is expected to reach $1.5
SaleMove
DECEMBER 17, 2018
Social media has opened up multiple channels of communication between brands and consumers, allowing those conversations to take place almost 24/7. While no one can predict the future with perfect accuracy, don’t be surprised if a customer service rep in 2028 looks a little something like this: . SUPER SMART. HIGHLY EFFICIENT .
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