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Technology is not the solution, said Martin Urrutia, head of global retail experience and innovation at The LEGO Group. But even without TikTok Shop in the picture domestically, social selling was top of mind for many brands especially those looking to reach Millennial and Gen Z shoppers. In 2025, 37% of U.S.
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Socialmedia has opened up multiple channels of communication between brands and consumers, allowing those conversations to take place almost 24/7. While no one can predict the future with perfect accuracy, don’t be surprised if a customer service rep in 2028 looks a little something like this: . SUPER SMART.
Socialmedia has opened up multiple channels of communication between brands and consumers, allowing those conversations to take place almost 24/7. While no one can predict the future with perfect accuracy, don’t be surprised if a customer service rep in 2028 looks a little something like this: . SUPER SMART.
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