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Announcing the CRM waves – and how to use them

Forrester's Customer Insights

The global customer relationship management market is projected to grow from $63.91 billion by 2029, at a CAGR of 12.5%. This second wave CRM is experiencing is aimed at transforming engagement and business outcomes across an enterprise, surpassing its initial remit of increasing front-office productivity.

2029 48
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Poor Change Management Kills CRM Success — Here Is How To Get It Right

Forrester's Customer Insights

billion by 2029, at a CAGR of 12.5%. Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. It is valued at $63.91 billion today and projected to grow to $145.79 Eighty-two percent of enterprises use CRM. Yet when I surveyed hundreds of business and IT […].

2029 48
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What is CPaaS?

CSM Magazine

billion by 2029, according to Fortune Business Insights and Markets and Markets. Businesses can customize the service to fit their unique needs and adjust usage on the fly—all without the heavy lifting of developing and maintaining the technology themselves. The CPaaS market has been experiencing significant growth.

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Top Tips to Boost Engagement and Satisfaction in the Retail Customer Experience

CSM Magazine

Ambience isn’t just ‘nice to have’; it’s part of what keeps customers engaged – without them even realizing it. When tech runs smoothly, customers won’t even notice it’s there. The global market for video surveillance is expected to reach $145 billion by 2029, growing at an impressive annual rate of over 12%​.

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The Rise of In-Play Sports Betting and How to Capitalize on It

Optimove

To succeed, operators must leverage real-time engagement, personalized messaging, and scalable strategies. billion by 2029, according to Mordor Intelligence , live betting stands out for its dynamic and interactive nature that cultivates sports enthusiasts across the globe. Key takeaways: In-play betting market projected to hit $70.73

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Optimove and Meta Enable Scientific Games to Optimize Paid Media Results for Lotteries with Innovative Segmentation 

Optimove

The result is that digital customer engagement management and the technology systems that enable it to have not been a priority. But players are also playing and engaging with lotteries online, and cashless payments are proliferating. billion by 2029, according to Statista , where online review was $2.52

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Top Retail Customer Experience Trends to Watch in 2023

SurveySensum

The retail world is changing at warp speed, and so are customers’ needs and expectations. Customers want to experience all the cool trends but also want their needs and expectations to be met. According to Salesforce Customer Engagement Research 2022 , 73% of customers expect companies to understand their unique needs and expectations.

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