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What is CPaaS?

CSM Magazine

The CPaaS market has been experiencing significant growth. The market size is valued at USD 8.73 billion by 2029, according to Fortune Business Insights and Markets and Markets. Customer Support: Enabling in-app messaging for quick and personalized customer service.

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Announcing the CRM waves – and how to use them

Forrester's Customer Insights

The global customer relationship management market is projected to grow from $63.91 billion by 2029, at a CAGR of 12.5%. This second wave CRM is experiencing is aimed at transforming engagement and business outcomes across an enterprise, surpassing its initial remit of increasing front-office productivity.

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Poor Change Management Kills CRM Success — Here Is How To Get It Right

Forrester's Customer Insights

Before you do, you should know: CRM is a huge market. billion by 2029, at a CAGR of 12.5%. Ready to give up on your CRM deployment? It is valued at $63.91 billion today and projected to grow to $145.79 Eighty-two percent of enterprises use CRM. Yet when I surveyed hundreds of business and IT […].

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Top Tips to Boost Engagement and Satisfaction in the Retail Customer Experience

CSM Magazine

Ambience isn’t just ‘nice to have’; it’s part of what keeps customers engaged – without them even realizing it. When tech runs smoothly, customers won’t even notice it’s there. The global market for video surveillance is expected to reach $145 billion by 2029, growing at an impressive annual rate of over 12%​.

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Optimove and Meta Enable Scientific Games to Optimize Paid Media Results for Lotteries with Innovative Segmentation 

Optimove

Up your mobile marketing game with this guide Download Now Why it Matters: When marketers are charged with improving customer acquisition and conversion through social media campaigns, but have limited access to data and budget, the task can be impossible. Manager, Digital Growth Marketing at Scientific Games.

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The Rise of In-Play Sports Betting and How to Capitalize on It

Optimove

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In-play sports betting is transforming the industry, offering huge revenue potential. To succeed, operators must leverage real-time engagement, personalized messaging, and scalable strategies. Key takeaways: In-play betting market projected to hit $70.73

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Top Retail Customer Experience Trends to Watch in 2023

SurveySensum

The retail world is changing at warp speed, and so are customers’ needs and expectations. Customers want to experience all the cool trends but also want their needs and expectations to be met. According to Salesforce Customer Engagement Research 2022 , 73% of customers expect companies to understand their unique needs and expectations.

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