CSM Magazine

AUGUST 15, 2023

Customer acquisition and customer retention are two vital aspects of business growth, each playing a unique role in ensuring the long-term success of a company. Understanding Customer Acquisition and Customer Retention Customer acquisition involves attracting prospects to a business and converting them into paying customers.

Customer Retention 52

Customer Retention Return on Investment ROI Reference 52

InMoment XI

FEBRUARY 23, 2024

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. Effective market segmentation is critical to that goal. What Is Market Segmentation?

Marketing 260

Marketing Customer Experience Return on Investment Consumers 260

BirdEye

DECEMBER 28, 2023

It uses GPS, RFID, Wi-Fi, or cellular data to trigger a targeted advertising action (like a text, email, or app notification) when a mobile device enters or exits a specific geographic area, known as a geofence. This technology allows businesses to send relevant ads to nearby potential customers. How does geofencing marketing work?

Marketing 57

Marketing Advertising Social Media Events 57

BirdEye

MARCH 24, 2023

It can also help an organization identify the products and markets with a better return on investment and identify which deals to go after first. For example, if you email customers monthly snapshots of their results, include a social media sharing button or link that allows them to share those results with their followers on LinkedIn.

2023 98

2023 Return on Investment Social Media Sales 98

delighted

JULY 27, 2022

When executed well, referral programs with the right referral incentives can be an extremely cost-effective way to win your company’s most loyal and profitable customer base. You’ll want to consider what motivates both your existing customer (to make the referral) and their friends (to give it a try).

Reference 52

Reference Advertising Return on Investment Consumers 52

SurveySensum

SEPTEMBER 11, 2023

How well is your SaaS product performing, especially in terms of SaaS customer retention ? This is why SaaS businesses must focus heavily on retaining customers and ensuring that they keep using their products and services. Net Retention Rate is crucial because it represents the core revenue growth engine for a SaaS business.

Metrics 52

Metrics 2023 Net Promoter Score Measurement 52

Lumoa

SEPTEMBER 11, 2023

Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case. But since customer experience has a more broader outlook than customer service, additional data like repeat sales figures and customer retention rate are also taken into consideration. From a global market worth $9.5

Definition 83

Definition Customer Experience Net Promoter Score NPS 83