Advertising Customer Retention Effort Score Return on Investment 
Comm100
DECEMBER 14, 2017
Involving customers in the development of customer experiences can help achieve better results. A good example is of Doritos, who asked their customers to come up with ideas for advertisements which were played during the Super Bowl. Measuring ROI on Customer Experience Projects. Customer Experience Metrics.
Lumoa
SEPTEMBER 11, 2023
Key Metrics There are many metrics that can be used to measure the level of customer service and the quality of the customer experience. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case. This transformative arc is their customer (or buyer) journey.
Lumoa
SEPTEMBER 11, 2023
Key Metrics There are many metrics that can be used to measure the level of customer service and the quality of the customer experience. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case. This transformative arc is their customer (or buyer) journey.
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