Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

ShepHyken

FEBRUARY 26, 2018

Can awful airline customer service be overridden with AI and analytics? tnooz) After the debacles that occurred within domestic air travel in 2017, it’s clear airlines need to look carefully at their customer service tactics. Managing the Fragile Customer Experience by Laurent Bride. by Scott Kendrick.

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Article 2018 Airlines Customer Service 78

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Beyond Philosophy

FEBRUARY 27, 2017

These new perks revolutionize how all Hilton Honors members can use their Points, senior vice president and global head of customer engagement, loyalty and partnerships Mark Weinstein said in a press release. But rewards programs alone – no matter how good – aren’t going to create customer loyalty.

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Rewards Programs Hotels Travel Chief Customer Officer 133

ProProfs Chat

FEBRUARY 13, 2020

But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers, . Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Benefits of Improving Customer Loyalty. Mobile Customer Loyalty.

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Loyalty 2020 Loyalty Programs Social Media 109

Currency Alliance

OCTOBER 12, 2020

About three years ago, I was flying from Barcelona to New York on United Airlines. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

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Loyalty Marketing Loyalty Programs Banking 98

ProProfs Chat

FEBRUARY 22, 2019

For effective customer retention, a focused and dedicated approach needs to be kept in mind. And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Take the example of Victoria’s Secret loyalty program PINK Nation.

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Customer Retention Engagement Rewards Programs Loyalty Programs 82

LoyaltyPlus

NOVEMBER 10, 2020

We’re all very aware of the unique and unprecedented challenges airlines face today. Loyalty programs will play a pivotal role in getting passengers back onto your aircraft, agreed? We’ve just completed the first 100% remote deployment of our cloud-based Airline Loyalty solution. Sound interesting?

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Airlines Loyalty 2007 Webinar 40

Pointillist

JUNE 15, 2018

Many companies, in such circumstances, identify shorter-term behavior that can be used as a proxy for customer retention. Getting customers engaged in shorter-term activities often bodes well for long-term customer retention. Is Retention About Churn or Loyalty? Build Effective Loyalty Programs.

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Customer Retention Loyalty Programs Customer Journey Loyalty 110

Currency Alliance

JUNE 1, 2020

Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. The customer shares information and gives the brand permission to communicate in exchange for better experiences and value. They don’t use the data that customers provide. Ways to build perceived value.

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Loyalty Consumers Marketing Loyalty Programs 72

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

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Loyalty Loyalty Programs Airlines Travel 59

Bold360

APRIL 27, 2017

Time and time again they top the list of airlines to which customers feel loyal. And when you look at their rewards scheme, it’s all about seeing the customers as individuals. With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever.

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Tourism Travel Customer Service E-support 56

Currency Alliance

OCTOBER 21, 2024

It has been my opinion for the past 10 years that creating a network of partners to support almost every type of loyalty program is the key to long-term success and creating value for all stakeholders. The reason is that customers just can’t spend enough with most individual brands to ever get to interesting rewards.

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Loyalty Loyalty Programs Hotels Airlines 52

Currency Alliance

MAY 9, 2019

We discovered 6 years ago that during the customer’s trip, the most value we could provide after selling the airline ticket was to show alternative mobility options in the traveler’s destination. The customer appreciated our help in navigating unfamiliar environments safely, while still having an element of choice.

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Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Improving customer insight and loyalty personalization.

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Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

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Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Under the microservices model, customer data is in one enterprise CRM that coordinates with one enterprise Campaign Management System to coordinate touchpoints.

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2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

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Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

JULY 16, 2024

‘Dynamic pricing’ is normally discussed in terms of the pricing of inventory – such as the cash price for a given hotel room, airline seat, or commodities, etc. But this concept should also apply to the redemption value of loyalty points and miles. The redemption value of a loyalty currency is fixed by most brands.

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ROI Loyalty Loyalty Programs Hotels 40

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

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Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Brands leaning on partners to create more value for customers, and for themselves.

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Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have. referring friends.

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Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

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Loyalty Loyalty Programs Retail Banking 59

CSM Magazine

OCTOBER 4, 2023

For centuries, merchants have been offering special tokens that repeat customers could redeem for goods. Today, stamps, vouchers and coupons have mostly been replaced by apps and digital methods of tracking customer engagement. We worked with a major airline to help update its loyalty scheme app and website.

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Loyalty Banking Airlines Travel 59

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

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Loyalty 2019 Loyalty Programs Hotels 45

Kitewheel

MARCH 4, 2019

Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. Top-rated airlines like JetBlue have managed to combine reasonable prices with quality service and experience. Traditional messaging from airlines has been broad-strokes driven, trying to catch the most people to ensure the most tickets sold.

Travel 40

Travel Hospitality Customer Journey Airlines 40

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

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Loyalty Banking Loyalty Programs Hotels 58

Currency Alliance

NOVEMBER 22, 2017

But if you want customers to care, you have to give them something in the first place. Take loyalty programs for example. There was one airline I flew with a lot and I got a decent amount of value from that one, but the others were a waste of time. I think that mostly they were just thinking about profit. I get that.

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2022 Airlines Hotels Loyalty Programs 45

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. This can produce conflicting and confusing customer experiences.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

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Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

DECEMBER 20, 2022

So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable. This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. embedding loyalty mechanics across the business.

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2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

DECEMBER 13, 2018

Old-school loyalty technology firms shrinking, or dying out. The evolution of loyalty marketplaces. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

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Loyalty 2019 Loyalty Programs 2018 45

CSM Magazine

OCTOBER 21, 2024

Ambience isn’t just ‘nice to have’; it’s part of what keeps customers engaged – without them even realizing it. Customers are more likely to linger when they sense an environment is well-managed, but subtle. A great rewards program is intuitive, easy to join, and worth the effort. in a wellness shop).

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Retail Engagement 2029 Customer Experience 52

ProProfs Chat

DECEMBER 21, 2020

If you calculate the customer churn rate on a regular basis, you’ll get to understand: Why is your customer acquisition cost increasing? Where have your sales and marketing strategies failed to keep customers engaged with the brand? Which loopholes have led to change in customer behavior? Reward them!

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