Remove Airlines Remove Customer Engagement Remove Multi-Channel
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New Year, New Rules of Customer Engagement

CSM Magazine

Channel options are growing, and the entire consumer engagement environment is becoming complex. While the shift in engagement preferences is happening across generations, it’s being led by Millennials, who are demanding and omnichannel. Unified Customer Experience. Better Omnichannel Engagement. Proactive Support.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

From Products to Customers to the Human Spirit, noted marketing scholar Philip Kotler recognized that the new model for organizations was to treat customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Does it understand customers, and their individual journeys?

Financial 144
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Loyalty + CX: Bridging Customer Engagement Disciplines

Currency Alliance

As digital sales, marketing, and service channels proliferated, companies were often on the bleeding edge of how best to deliver value. Customer journey mapping and various other ‘best practices’ emerged to help companies innovate around their digital channels. More recently we have seen travel agents and online travel agencies.

Loyalty 59
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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail. Loyalty programs continue to grow, but they are also tending to become more closely integrated with brand-building and multi-channel customer experience optimization.

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SalesForce, Hubspot, Zendesk and More — Which Customer Engagement Software is Right for Me?

Comm100

Out of all the customer engagement software tools that are out there, which one is right for your company? Different companies have different needs, and a very diverse number of customer engagement tools are waiting to fill those needs. Popular Customer Engagement Software Tools and Who They’re Good For?

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6 Things Every CEO Should Know about Customer Service

Tricia Morris

Said Branson on the importance of customer service to where he is today: “Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn’t have customer service.

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

Journey discovery is a quantitative approach to customer journey analytics where customer behavior data is analyzed across touchpoints and over time to uncover meaningful behavioral segments and the paths they take to achieve a specific goal—what Forrester calls the ‘bottom up approach’ to customer journey analytics.