Currency Alliance

AUGUST 15, 2024

Personalization of engagement with customers is the Holy Grail for marketers because of the impact on the customer’s experience with your brand, and the all-important ability to increase CLV. This means that one approach, or one technology, or one channel will never be enough to strengthen loyalty across all customer segments.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Kustomer

APRIL 16, 2020

Let’s start with the customer and the experience that they want, whatever you want to offer them, and then let’s figure out where you appropriately position the bot versus the human being.” Only in the future, when innovations permit even further data for both bot and human, can they coexist in beneficial harmony.

Customer Experience 52

Customer Experience Contact Center Books Airlines 52

NICE inContact

MAY 10, 2019

NICE inContact research confirms this trend: Agent-assisted digital channels are gaining ground, with the largest growth in the agent-assisted web chat. SMS and mobile apps also have made gains, though less than chat channels (find more details here ). For Swedish Rail and its partner WebHelp, the journey continues.

Customer Experience 10

Customer Experience Social Media Omnichannel Airlines 10

Currency Alliance

FEBRUARY 26, 2021

Industry incumbents are replaced by those who innovate more effectively – much like in nature. As digital sales, marketing, and service channels proliferated, companies were often on the bleeding edge of how best to deliver value. Nearly every function of a business should have some responsibility for building loyalty among customers.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

DECEMBER 4, 2023

Many of the trends from last year … the rise of chief digital officer and other professional technology buyers loyalty personalization digital CX innovation the rise of loyalty fraud B2B and SME loyalty programs less excitement about crypto … are all still highly relevant; it’s simply that the emphasis has shifted.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

LiveChat

AUGUST 3, 2018

For brands, it’s not about being multichannel any more, it’s about being channel agnostic. Customer journeys have gone from being linear to long winded to now complex, multi-route, multi-device and multi-platform experiences. Can you sell on any channel of your customer’s choice?

Customer Focused 28

Customer Focused Multi-Channel Airlines 2007 28