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Lately, I’ve been asked about loyaltyprograms. Any company can create a loyaltyprogram. But, there is some confusion around what exactly a loyaltyprogram is. But, when it comes to a loyaltyprogram , that is going to drive repeat business, there are three types. The danger here is….
In a competitive marketplace, this hyper-tailored approach to marketing is the key to creating and keeping customers who love your brand. Personalization, consistency, fun, trust, and a loyaltyprogram are what helps these brands create customerloyalty. Let’s learn from some of the best.
Guide To LoyaltyPrograms For Small Businesses by Allen Kopelman (Forbes) Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyaltyprograms to keep customers coming back and transform occasional customers into frequent shoppers.
Someone recently referenced the book and this famous line, and it made me think about how customers are treated. Are all customers equal? Loyaltyprograms promote perks, rewards, elite status and more, which might suggest that not all customers are equal. The same might go for how much a customer spends.
Can awful airlinecustomerservice be overridden with AI and analytics? tnooz) After the debacles that occurred within domestic air travel in 2017, it’s clear airlines need to look carefully at their customerservice tactics. Managing the Fragile Customer Experience by Laurent Bride.
My Comment: A few weeks ago, a software upgrade from CrowdStrike didn’t go well and impacted the customer experience in many industries, especially the travel industry. In short, the computer systems from United, American, Delta, and other major airlines went down, stranding and/or delaying travelers for days. But there’s more.
The simplest of these programs is the famous punch card where ten purchases get you a discount or free purchase once completed. My Comment: There is a difference between a customerloyaltyprogram and a customer retention program. A repeat customer may not be a loyal customer.
My Comment: If you asked me to list the three of the most customer centric companies, I would have guessed two out of three correctly (and you probably would, too). Here are three great companies, Amazon, Southwest Airlines and TD Bank (I wouldn’t have guessed this last one), that are relentless when it comes to being customer focused.
One of the best examples of a complaint that went viral was Dave Carroll’s YouTube video about when United Airlines broke his guitar. So, I went on Twitter and direct messaged American Airlines that I was going to miss the flight. That’s the way social customer care should be handled. Their response time was excellent.
My Comment: I’ve always preached that there are two types of loyaltyprograms. The first is based on creating enough value through the experience the customer would never want to go anywhere else. The other is more of a marketing program that rewards customers for coming back. Follow on Twitter: @Hyken.
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