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In this new content series, we show what a world-beating loyaltyprogram would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.
It’s increasingly important that loyalty strategies continue to evolve with customer demand, which means companies looking to re-design or launch a mobile app should keep these guidelines in mind as they incorporate their loyaltyprograms. In short, mobile empowers brands to engage customers in new ways.
From apparel brands to food delivery platforms, almost all B2C businesses offer loyaltyprograms; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. The major difference is because of the businesses’ approach to the customers. .
The issues could be – declining product or service quality, lack of personalized offers or incentives, diminished customer service experiences, increased competition offering better value, or changes in their own financial circumstances impacting spending habits. And guess what? No wonder the fitness category was feeling left out!
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