Two reasons to analyze what customers say – just not what they do
OpinionLab
MAY 4, 2017
In my last post , I said listening to customers and capturing feedback across all channels is a crucial step to delivering great customer experiences in today’s omnichannel world. Her only purchases from this retailer have been Golden State Warriors apparel for our 4-year-old daughter and, ironically, Atlanta Falcons gear a few weeks earlier.
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